The Spark

Here’s what’s been sparking our interest lately and where we share the latest news, trends and commentary.

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Ben Brannan 01/08/2013 Ben Brannan 01/08/2013

How Dare She?

Two nights ago I dreamt that I went running through the streets naked. Several fully dressed friends were with me, actively encouraging me to do it. Surprisingly my friends’ enthusiasm was not for a cheap laugh but because they felt that it would be good for me. Reflecting on the nightmare now, I can feel the deep discomfort of being exposed, having nowhere to hide and a pressure to carry on even though I really did not want to.

Ben Brannan 20/06/2013 Ben Brannan 20/06/2013

The Power of the Talking Stick

Last week I had held my first workshop for women who want to set up their own business. It was both exciting and terrifying. The working title of the workshop is “Discover the Business Within You”.

Ben Brannan 14/05/2013 Ben Brannan 14/05/2013

It is a well known fact that women love their cocktails and enjoy tapas but do you know why?

Ben Brannan 17/04/2013 Ben Brannan 17/04/2013

First and foremost, Margaret Thatcher was a woman.

I understand that this is stating the blindingly obvious, however, very few articles written about the first female leader of our country regard her gender as being the key principle to her success as Prime Minister.

Ben Brannan 14/01/2013 Ben Brannan 14/01/2013

Use insight to try something fresh

If you are not one of the 2.7 million that have had the pleasure to see the new Fiat 500 ad on youtube – you are truly missing a fantastic piece of marketing that appeals wholly and completely to women. The fact that the car is almost incidental to the rap is perhaps a good context for how to sell a car to a woman.