In an era where consumer behaviour shifts rapidly, brands that rely solely on traditional, one-off market research risk falling behind. To stay relevant, companies must keep their finger on the pulse of customer sentiment.

In times of uncertainty, some businesses freeze, hoping to wait out the storm. Others, however, use insight as a superpower, transforming challenges into opportunities.

Did you know women significantly shape buying decisions and drive brand loyalty? Are you listening to your super users?

Our work with clients has highlighted the game-changing potential of combining market research with leadership development. This isn’t just an add-on—it’s essential.

As we look ahead, one thing is clear: the pace of change isn’t slowing down. While businesses invest heavily in research and data, many struggle to turn insights into meaningful action. Why? Because understanding the challenges isn’t enough—what matters is how you prepare for the unexpected and position your business for growth.

If your sales methods seem to be losing their magic, the solution might not be a new marketing campaign but a deeper understanding of your evolving customer base.

Are you still relying on assumptions, or do you have the insights needed to grow? Relying on outdated data and assumptions about your customer base leads to missed opportunities. Today’s consumers want personalised, memorable experiences—and understanding their unique needs is the key to unlocking growth.

Explore how customer experience is emerging as a key differentiator, eclipsing price and product, and learn how businesses across sectors can leverage CX to boost loyalty, trust, and revenue.

The return journey, it’s the forgotten sibling of the holiday experience. Why? Because we don’t plan for it—nor do many travel providers.

As we enter the final 105 days of 2024, it’s the perfect time to reflect on our goals and assess where we stand. With nearly 30% of the year still ahead, there’s a valuable window to make meaningful progress.

We’ve been curious about neurodiversity and how it impacts customer needs when travelling and eating out – two of life’s most joyful yet potentially stressful experiences so I asked our research community about their thoughts

Since 2007, when Apple launched the IPhone, apps have taken off. But how do you decide if an app is right for your brand? And what do your customers, and prospective customers, want from your app?

In today's post, we're exploring the generation that everyone seems to be talking about and specifically who are they? What do they want? And most importantly, how can you tailor your offerings to capture the attention and loyalty of GenZers?

Imagine uncovering a powerhouse within any business capable of driving over 80% of sales and wielding an influence that radiates ninefold compared to the average buyer. Such pivotal players exist, and they are often unsung heroes in the narrative of success.