The Spark
Here’s what’s been sparking our interest lately and where we share the latest news, trends and commentary.
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Inspiring TED x Talks Whitehall Women
Last month I went on a one-day conference with Michael Neill – creator of Supercoach and author of The Inside Out Revolution. He explained that by the end of the workshop we would either leave saying ‘thank you, that was helpful’, or feel ‘wow, that has had a real impact on me’, or possibly leave transformed, picturing the world in an entirely different way.
Women drive your business
Aviatrix was recently invited to become the ‘female conscience’ of a hospitality business. We have been asked to help a well-known chain of bars give a female customer focus to the rebranding of their company.
Just Jump!
Last week I returned from the Languedoc Roussillon region of France. Our family holiday was filled with some great moments as well as some challenging ones – particularly with my teenage daughter – and plenty of wine, cheese and sun!
How Dare She?
Two nights ago I dreamt that I went running through the streets naked. Several fully dressed friends were with me, actively encouraging me to do it. Surprisingly my friends’ enthusiasm was not for a cheap laugh but because they felt that it would be good for me. Reflecting on the nightmare now, I can feel the deep discomfort of being exposed, having nowhere to hide and a pressure to carry on even though I really did not want to.
The Power of the Talking Stick
Last week I had held my first workshop for women who want to set up their own business. It was both exciting and terrifying. The working title of the workshop is “Discover the Business Within You”.
It is a well known fact that women love their cocktails and enjoy tapas but do you know why?
It is a well known fact that women love their cocktails and enjoy tapas but do you know why?
First and foremost, Margaret Thatcher was a woman.
I understand that this is stating the blindingly obvious, however, very few articles written about the first female leader of our country regard her gender as being the key principle to her success as Prime Minister.
Use insight to try something fresh
If you are not one of the 2.7 million that have had the pleasure to see the new Fiat 500 ad on youtube – you are truly missing a fantastic piece of marketing that appeals wholly and completely to women. The fact that the car is almost incidental to the rap is perhaps a good context for how to sell a car to a woman.